It’s with great pleasure that Gringo receives its 21st FWA award today, for Coca-Cola’s Open Happiness site.

Thanks to all the team that worked HARD on the project. The site proposes a rather simple task, which is to open a Coca-Cola using some rather unusual tools for bottle openers.

Production-wise, a few things proved to be challenging. The weight of the site needed to be kept low, and the site was composed mainly of rather large pieces. So ratio of compression X quality X preloading has to be just right. So much so that after you play with it once or twice, you don’t see the site loading anymore. Our connection rate in Brazil tends to drop vertiginously when users wait for longer than 1MB at a time.

Also, many thanks to the Colmeia guys for all the effort into filming the robot just right. There are no tricks during the filming process, except for some minor beautifying effects in post production, so it was a challenge.

Congrats to all!